Ralph Lauren has been accused of yet another Photoshopping disaster – this time with a dog.
An advert for the fashion designer, which shows a group of fresh-faced youngsters posing in a Camp Polo shoot, also features a four-legged friend in the foreground.
But the Labrador, who himself is also wearing a Ralph Lauren polo shirt, appears to have had a different head transplanted rather sloppily onto his body.
Photoshopped? In this ad for Ralph Lauren’s Camp Polo children’s range, internet websites are speculating over whether the Labrador in the foreground has had another head digitally added to his body
Or was it? The children’s canine friend appears more proportionate in this second shot
Following a string of controversies over digitally retouched Ralph Lauren models, American websites have picked up on the image.
US website Huffington Post wrote:‘To be fair, the pooch probably wouldn’t sit still for the photo, butlooking at this makes us – and the little guy to the dog’s left –pretty uncomfortable.’
And Bestweekever.TV pointed out thedog’s neckline does not appear real, saying: ‘That’s not how anythingshould look, ever. Did the dog really hate the shirt so much?’
Some experts have disagreed, sayingthe dog’s fur emerging from the neckline of the shirt may account forthe apparent distortion.
Ralph Lauren has not yet commented on the accusation.
The designer has a history of poor Photoshopping. In October last year the companylanded in hot water after it distorted an image of model FilippaHamilton’s size 8 frame to the point where her head seemed wider thanher waist.
Ralph Lauren quickly apologised forthe botched photograph promoting its Blue Label jeans in Japan,claiming it was an isolated incident.
Controversy: Left, the Japanese Ralph Lauren advert which featured a digitally alerted Filippa Hamilton. On the right is Valentina Zelyaeva, in an advert which appeared in Sydney
A spokesman for Ralph Lauren said: ‘For over 42 years, we have built a brand based on quality and integrity.
‘After further investigation, wehave learned that we are responsible for the poor imaging andretouching that resulted in a very distorted image of a woman’s body.
‘We have addressed the problem andgoing forward will take every precaution to ensure that the calibre ofour artwork represents our brand appropriately.’
But in the same month a second digitally altered image sparked further internet backlash.
The pictured showed model Valentina Zelyaeva with a head roughly the same size as her waist.
Her hand appeared around the samewidth as her thigh and her shoulders significantly wider than her hips,in the poster in a shop in Sydney, Australia.
Oddly, the image appeared in twodifferent versions on the Ralph Lauren website – one which appeared toshow the model as she actually is, with no retouching.
The bizarre dog image comes as itemerged magazines in Australia could be forced to carry disclaimers onany photographs that have been airbrushed.
The government there has unveiled a new strategy to tackle negative body image and eating disorders, The Gazette reported.
Magazines will have to agree torefrain from heavily retouching body parts – such as lengthening legsand slimming waistlines – and carry a disclaimer where they have beenaltered.
<a href="http://www.dailymail.co.uk/news/worldnews/article-1290820/Ralph-Lauren-accused-Photoshopping-dogs-head-advert.html?ito=feeds-newsxmltag:news.google.com,2005:cluster=http://www.dailymail.co.uk/news/worldnews/article-1290820/Ralph-Lauren-accused-Photoshopping-dogs-head-advert.html?ito=feeds-newsxmlWed, 30 Jun 2010 11:12:51 GMT 00:00″>Are they at it again? Ralph Lauren accused of Photoshopping DOG’S head in advert